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Bevel – Barbercon NYC 2022

Bevel is a trusted head-to-toe grooming brand that specializes in shave, skin, hair, and beard products that reduce irritation, moisturizes, exfoliates and polishes.

Barbecon is the premier global festival of the barbering community.

THE ASK: Create a booth experience with multiple touchpoints and can be converted into a smaller size

ROLE:

  • Ideate and develop a 20 x 20 booth concept
  • Develop a strategy for the booth experience
  • Produced the activation at Barberbon NYC 2022

RESULTS:

  • Over 1,000 Barbers, Stylist, and Grooming Industry Professionals
  • 100+ Emails Collected
  • 2.5K+ Views on Social Media

ACTIVATION HIGHLIGHTS:

  • Ideated, Developed and Produced a 20 x 20 convertible booth that debuted at Barbercon 2022 in New Jersey
  • Activation Touchpoints: Bevel Merch Shop, Barbershop, Live Demonstration Area and 6ft Bevel Pro Monitor Display
  • Custom Fabrication: Ideated, Developed and Produced a Custom Counter/Product Display, SEG Walls and a Realistic 6ft Bevel Pro Monitor Display
  • Hired and Trained 4 Brand Ambassadors to Provide Hands-On Demonstrations and Answer Any Questions Pertaining to the Bevel PRO Clipper/Trimmer