A LITTLE ABOUT ME

Hi, I'm Phaon, a marketing strategist, consultant, and educator with experience across technology, fintech, healthcare, consumer, and cultural industries.
Over the past 16 plus years, I have worked with global brands, growth-stage companies, and founders who needed clarity before committing to their next marketing move.
My work sits at the intersection of strategy, execution, and decision-making.
“Passion, creativity, and resilience are the most crucial skills in business. If you’ve got those, you’re ready to embark on the journey.“ - Jo Malone

WHY STRATEGY COMES FIRST
Most marketing challenges are not caused by a lack of effort. They come from misalignment between goals, messaging, channels, and resources.
Before launching campaigns, hiring agencies, or increasing spend, I help businesses answer the questions that make execution effective.
Clarity reduces waste. Focus creates momentum.
HOW I SUPPORT GROWING BUSINESSES
I work with clients in a few different ways, depending on where they are and what they need most right now.
Some come to me because they feel stuck or unsure. Others want a clearer plan before scaling. Some need experienced guidance without hiring full time leadership.
All engagements are designed to be focused, flexible, and outcome-driven.

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